Key Challenges Ahead in the Global Meat Industry – ALiFTAR’s Perspective

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 The global meat industry is entering a period of rapid change, with shifting consumer demands, supply chain disruptions, and new trade dynamics shaping the future. For the UAE, where meat imports fuel a multi-billion-dollar market, these challenges also present opportunities for brands like ALiFTAR to build resilience, trust, and long-term growth.





1. Disease & Biosecurity Threats



Recurring outbreaks of avian influenza (bird flu) and other livestock diseases continue to shake global supply chains. Countries like Brazil and the EU have faced restrictions, while exporters are under tighter inspection.


🔹 Impact on UAE: Delays in shipments, sudden bans, and price fluctuations.

🔹 ALiFTAR’s Strategy:


  • Partnering only with suppliers who maintain the highest biosecurity standards.
  • Maintaining multi-country sourcing to avoid overreliance on a single origin.
  • Educating UAE customers on how ALiFTAR ensures halal integrity and safe handling.






2. Supply Constraints & Rising Costs



Brazil’s JBS has already warned of reduced cattle supply in 2026. Feed costs, logistics expenses, and energy prices are also rising.


🔹 Impact on UAE: Higher wholesale costs for beef, lamb, and poultry.

🔹 ALiFTAR’s Strategy:


  • Using cold storage facilities (100,000 cartons) to purchase in bulk during low-price cycles.
  • Introducing value-added products (marinated cuts, portioned packs) for better margins.
  • Negotiating long-term contracts with trusted suppliers to lock in stable pricing


3. Changing Consumer Preferences



UAE consumers are shifting toward:


  • Convenience foods (ready-to-cook, portioned packs).
  • Premium & organic halal meat.
  • Ethical sourcing & traceability.



🔹 ALiFTAR’s Strategy:


  • Expanding its ready-to-cook range under Vision 2026.
  • Investing in branding that emphasizes halal purity, freshness, and international quality standards.
  • Digital platforms like aliftar.com & aliftar.live to directly engage consumers with transparency.

4. Regulatory & Trade Policy Dynamics



New trade agreements (e.g., UAE–Chile CEPA) and approvals (Pakistan’s Organic Meat Company with Carrefour UAE) are reshaping supply lines. Import rules, halal certification standards, and inspection processes are also becoming more rigorous.


🔹 Impact on UAE: Greater competition, but also wider sourcing options.

🔹 ALiFTAR’s Strategy:


  • Maintaining 100% compliance with UAE import and halal regulations.
  • Building strong relationships with customs, inspection, and halal authorities.
  • Using Vision 2026 to not only expand in UAE but also target GCC, Egypt, China, and Russia once approvals are secured.



Conclusion



The coming years will test every meat brand’s ability to adapt. Disease risks, supply shortages, rising costs, shifting consumer habits, and regulatory changes are unavoidable. But ALiFTAR is not just prepared — it is positioned to lead the way in resilience, halal integrity, and innovation.


Through strong partnerships, advanced cold storage, a diversified portfolio, and consumer-centric branding, ALiFTAR stands ready to turn today’s challenges into tomorrow’s growth opportunities.


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